W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith: MediaWriting: Print, Broadcast, and Public Relations

MediaWriting: Print, Broadcast, and Public Relations


Description

MediaWriting is an introductory, hands-on textbook for students preparing to write in the current multimedia environment. Rather than just talk about the differences among the styles of print, broadcast, and public relations, MediaWriting sythensizes and integrates them, while weaving in basic principles of Internet writing and social media reporting. Complete with real-world examples, practical writing exercises, and tips and information for entering into the profession, MediaWriting continues to give students the tools they need to become a successful media writer. The new edition has been extensively rewritten to reflect the dynamic nature of the profession, paying significant attention to how the Internet and social media have become essential communication tools for print and broadcast journalists, and public relations professionals. Further updates and features include: * Increased attention to computer-assisted reporting, the preparation of online copy, and social media applications * Two new chapters on lead writing and new new media * A separate chapter focused solely on ethics * Explanatory "how to" boxes that help students understand and retain main themes * Illustrative "It Happened to Me" vignettes from the authors' professional experiences * Discussion questions and exercises at the end of every chapter * Suggested readings that highlight biographies, books, and websites that expand the scope and definition of professionalism In addition to new multimedia elements, the fourth edition's companion website features enhanced resources for both students and instructors, including chapter overviews, writing tips, a test bank, sample critiques, and a sample syllabus.

Early Readers are stepping stones from picture books to reading books. A blue Early Reader is perfect for sharing and reading together. A red Early Reader is the next MediaWriting: Print, Broadcast, and Public Relations free epub step on your reading journey. It's Halloween. With a bag full of tricks and the best costume in town, Henry can't wait to go trick or treating. But, oh the shame! Surely Mum doesn't expect him to go out with Peter dressed as a fluffy pink bunny? Check out Lonely Planet's Paris guide for a comprehensive look at all the country has to offer; Discover Paris, a photo-rich guide to the country's most popular attractions; or Pocket Paris, a handy-sized guide/handy-sized guides focused on the can't-miss sights for a quick trip. Authors: Written and researched by Lonely Planet, Nicola Williams, Alexis Averbuck, Oliver Berry, Stuart Butler, Jean-Bernard Carillet, Kerry Christiani, Gregor Clark, Emilie Filou, Catherine Le Nevez, Daniel Robinson. About Lonely Planet: Since 1973, Lonely Planet has become the world's leading travel media company with guidebooks to every destination, an award-winning website, mobile and digital travel products, and a dedicated traveller community. Lonely Planet covers must-see spots but also enables curious travellers to get off beaten paths to understand more of the culture of the places in which they find themselves.


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Author: W. Richard Whitaker,Janet E. Ramsey,Ronald D. Smith
Number of Pages: 400 pages
Published Date: 13 Mar 2012
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415888035
Download Link: Click Here
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